Vector Logo Design

Vectorlogo design in simple terms is method of designing the logo usingmathematical expressions. The image created can be printed in anyformat and in any size. It is conversion of bitmap and jpg to vectorartwork. This article discusses how change is very important andeffective in art work also. We say there is no constant thing in theworld. Every one knows that change is the only thing which isconstant in life. Change is always for better progress is what ourcompany believes in. Change is the way of life. The key businessskill in this 21stcentury is Change. The ultimate success of business says either weinnovate or we die! Change is an idea to achieve more with lessresource and an idea to work smarter rather than just harder. Hence,Change is the essence of all business. We should always believe thatchange is pragmatic discipline, art, science but mainly lies on idea,application and hard work.

Moneyshould never be concern for advertising and branding. Lot of money isregularly spent on conversion of jpg to vector for various promotional activities. A company can spend lavishly onmarketing, advertising of their products keeping in mind that theyare going to get fruitful results sooner or later. For example Airtelwhich is one of the world’s leader in mobile telephony has spentnearly US dollar 6 million in the company’s advertising, marketingand branding. They have changed their logo which had both white andred colors with ‘Air’ written in black with white background and‘Tel’ written in white on red background with slogan – ExpressYourself to curved ‘A’ with little bit of highlighting toindicate what they call dynamism and the warm and friendly appeal ofAirtel. The new vector logo design represents a dynamic force ofenergy to bring customers and management closer. They have alsochanged their signature tune to attract more and more customers.Hence, Repositioning and Re – Branding is very important in allbusiness to attract maximum people. Airtel also did the same toachieve international appeal along with their Indian Customers. Thisis the perfect example to signify how vector logo design can be used to attract and retain customers.

Another example couldbe cited of Hero MotoCorp (formerly known as Hero Honda) which hasunveiled its new global corporate identity. This is to mark not onlythe end of Munjal Family and Japan’s Honda Motor but alsoestablishes, Hero group as the biggest sole entity in its space. Thenew vector logo design of Two wheeler shows the letter ‘H’incapital with a neat white background along with ‘Hero’ writtenbeneath in Red. Solidity and Premiumness is showcased by the blackcolor and a Feeling of energy, passion and confidence is given by Redcolor. With this new identity, the company aims to surpass the 10munit’s annual sales, with a $10b turnover in five years. This canonly be done through branding, vector logo design, positioning and re– branding. Thus, Vector logo design, branding, repositioning isvery essential for business growth and future.

Vectorart work is a kind of graphics which is based on mathematicaldefinitions. These mathematical expressions are used as they canrepresent images in computer graphics. The very important benefit ofVector art is, it is ideal for printing. Vector art is made frommathematical curves so even if we re-size the image, the print ofthat image is very crisp, clear and sharp. All the major players inthe market are focusing on vector logo design i.e. converting bitmapand jpg to vector art format. Therefore, even if we print on a smallsheet of copy paper or enlarge to billboard size, there is nocompromise on quality.

Vector logo design can be used on different promotional products to make the productmore attractive. This also helps in creating brand value and goodwillof the company. Promotional product ranges from Apparels, Bags,Calenders, Books, Clocks, Sun Glasses, Letters, Envelopes, FlashDrive, CD Rom, DVD, Watches, Caps, Hats, Mouse pads, Key chains,Posters, Stickers, Mugs, Water Bottle, Drink Ware, Pens, Umbrella,Lanyards, Sports, Travel and Luggage. Promotional products are mainlyused for communication, advertisement and marketing purpose. They aregiven to different people to create a brand, image or to promote acompany. It increases corporate identity. Anything and everything canbe branded with company’s name/logo for promotion. Brand awarenessis the most common use for promotional items. Marketers also usepromotional products to facilitate employee relations and events,public relations, new customer generation, dealer and distributorprograms, new product introductions, employee service awards,not-for-profit programs, internal incentive programs, safetyeducation, customer referrals, and marketing research.

Vectorlogo design when used on Drink ware can attract more people. It isalways eye catchy. Vision is more faster than words which means thatone can see things very easily and recognize it rather than speakingabout it. It can also target to be used from toddlers to old age.Small children when carry water bottles with vector art work on it toschool always catches attention of other children and moreover, thisis in their minds for long. Hence, it will add to brand identity anddemand would also increase for those bottles. Sports Bottle with any jpg to vector design can be given to each participant at sports event and help inpromoting the brand. The Company adds value to its products and addscustomers. We can re collect few examples of big players in themarket and how they have used vector logo design on their products tocreate brand identity and image. Thus, also focusing on CustomerRetention. For example Maggi brand tried to attract youngsters withtheir new different tastes in their product and also designed waterbottles, mugs with its logo and tagline specially for kids. ‘Cadbury’ brand targets kids to old age and have come up withMilk Glasses, Mugs, Notepads, Water Bottle with their logo toattract as many people as they can. They have introduced special mugsfor kids to drink milk and thus promote their product ‘Bournvita’.This is how one can attract all age group people and create brandawareness with one simple strategy called – Vector logo design.

Nowthere is the time when working with vector images has become as apatent thing. Of course, there were also times when people havebeen working with raster images like photography. Vector images canbe scaled to any size without loss of quality. Bitmap or jpg imagesbecome jagged when made larger.

Thereare some mediums like animation, business flyers,artworks, and logo designs which implies in itself to the vectorgraphic format for its alterable nature. It is also very easy toconvert from vector to raster formats, but the same ease doesn’thold true for raster to vector conversion. From vector illustrationsto 3D drawings, vector logo design find a lot of creative uses. Butcreating detailed vector logo design takes patience and talent tocreate them.

Asa part of any business group your firm is often asked to fund theevents or to make donations as per the credit of your company in themarket and also to take part in other organizations so as to exchangefor popularity or promotion of your company as a brand. Of course tobe exposed is not the only reason that you contribute in such events,but it is definitely the part of your returns. Designer who buildswebsites for many of the organizations often hunts down on vector logo design to put up on these websites. It is often a tricky task for manybusiness owners who don’t know how to get their logo in the formatwhat they need, or it takes a really long time to follow it up. Manytimes designers resort to hunting down logos on various searchengines, and often it may not be the most recent iteration of thatlogo. Companies change their logo designs all the time, and theydon’t think to send the new logo to their affiliates. This resultsin a very low recognitions of their brand over time because there areseveral different versions of their logo spread all over web.Basically you will save .ai or .eps file out of various vector logofiles and put it to the root level of your website. As it is a vectorgraphic your affiliates can use it in any size they wish and don'thave to use any photo editing program to save different sizes forvarious purposes.

Earlierthe bitmaps were typically used as lifelike images whereas vectorgraphics are more often used as logos. Now the companies are gettingconverted their bitmaps or jpg to vector logo files. However afterthe conversion it is impossible to determine whether the image isbitmap or the vector logo file by just looking at it. Talentedartists have been hired to draw the photorealistic images into vectorformats. Various softwares are used to convert the jpg to vector for attention grabbing realistic images that have a more smoothedlook to them. For frequent use of the logo, it is more practical tobe converted it into vector drawings, which reduces the file size andsizes can be varied without loosing the quality.

Thisworld is changing to E – Technology and entering into the phase ofE- World. Many companies are now moving into e-marketing and e-purchasing. It is very important for every business to design anattractive website which will help to build a high revenue and profitmodel. Before designing a website, many questions which are statedbelow run through the minds of people.

How can we get more prospects to know and visit our website?

How can we build a customer community?

How should we spend on building and marketing the website?

How do we make our website real and experiential?

How do we choose the right sites for placing ads or sponsorship?

How can we fight price pressure and price transparency on the internet?

Theabove stated are some of the few questions which always createambiguity in the minds of people. Hence, designing an attractivewebsite and vector logo design is a key challenge for the designers and artists which will surelyencourage repeat visits on the website of the business. This articlelays emphasis on the 7 C's which will help to make an attractivewebsite and vector logo design. These 7 C's can be called as featuresof an effective website or seven elements of website design andvector logo design. The use of 7 C’s in designing logo and websitewill resolve confusion and help in focusing on the vision and missionof the business.

The main and important feature element of website design is context of the website which means layout and design. The design should be simple, attractive, easy to understand, should be easy to navigate to other pages. The website should be able to download quickly. Focus should be made on fonts and color used. The vector logo design should develop the curiosity in the minds of the people.

The second feature highlights the content of the website which includes text, pictures, sound and videos. The content must be interesting, useful, changing and updating on regular intervals. The content should provide deep information to clients with links to related sites.

The third feature lays emphasis on how the website enables user to user communication which means Community.

Another feature which is linked with the community is how the site enables site to user, user to site or two way communication which is another important feature in website design. A company should reassess their website’s attractiveness and usefulness. Users can be asked likes and dislikes about the website and few suggestions for improvement.

Website design should have the ability to tailor itself to different users and also allow the users to personalize the website which in simple term is known as customization.

Website design should have connection i.e. degree that the site is linked to other site.

Website should also have the capability to enable commercial transactions.

Theuse of these above mentioned 7 C's will help the business to design ahigh profit and revenue model.

Adobe Illustrator is used for quality graphic vector logo designs. The software has diverse applications of creating web graphics and other promotional materials. Even though the software is complex to be mastered but the basic artwork can be created with a professional touch. Converting an image from jpg to vector requires a patience to get your hand set on the program.

To start creating the professional vector logo design you must need to have a proper background information of the company or the website. With all the information in the mind the logo should connect with the audience and develop the curiosity among the people to know it more. The first phase of the process is to pen down some ideas. After this make the immediate use of the Adobe Illustrator to test the range of the idea which is sketched. With continuous ideas and concepts develop different possible vector logo design concepts.

For a particular concept if the template designs are available, take the template image and place it in the adobe illustrator. Select the pen tool in the illustrator and start drawing the outline body of the template image. Make different layers of the object so that you can keep them organized until they are transformed or merged. You can keep on filling the object to check the way your art is shaping up. Around the final stage you can make adjustments and clean up the curves.

Vector logo design can be made fast using the Live Trace option. Some of the images can be easily converted from jpg to vector using the live trace option of the adobe illustrator. This option has taken a step forward in converting raster graphics into editable vector formats. Suppose for a logo design if you want to make use of a photograph, you can place the photoshop file in the illustrator and convert it into Grayscale using the Live trace tab on the option bar. This amazing feature has a quick and easy way to achieve the best possible tracing result. After doing this you can make various background adjustments to make it more attractive. Adjust the appearance of the background with the perfect soothing color and features like gradient if needed. Any other art can be combined into the background using the grouping tool. Finally you can also enter some text or name of the company in the logo.

Branding is the cornerstone of marketing. Marketing starts and ends with marketing. Brand can be defined as a name, logo, symbol, term, sign, design or a combination of them, mainly to identify the products of one seller or group of sellers and to differentiate them from their competitors. Brand creates an identity in the minds of consumers. It symbolizes a product. Brand management and creating a products brand can be done through designing a vector logo design, vector art work – converting bitmap and jpg to vector art format, website development and designing, search engine optimization and social media marketing etc. A brand conveys several meaning. We can understand it in much better way by taking example of a brand called Mercedes. A Brand always bring certain characteristics or attributes of a product in the minds of consumer. For example Mercedes brand suggests well built, durable, expensive, well – engineered product. These are few of the attributes of Mercedes. If we buy Mercedes now, then we don’t need to buy any other car for next 10 years down the line. This shows that how the customer is benefited by the brand and adds value to the product. Mercedes stands for prestige, pride, power, strength, safety and high performance. This shows the brand value and adds to the success of the product. The manufacturing of Mercedes brand is done in Germany which also represent the country’s culture, that is efficient, organized, high quality and high performance. Mercedes can also suggest the kind of users who buys or uses the product. A 55 year old top executive would be expected behind the wheel of Mercedes rather than 20 year old secretary. This is an example of perfect brand management. Hence, one should not look at the cost behind the branding but visualize the return of investment.

We can also take another example of a brand which will help us to understand the position it occupies in the customer minds. A brand resides in the minds of consumers. When we think of 'M', McDonald's comes to every ones mind. Or say when people are asked what is the first word which comes to their mind when they hear McDonald's is probably hamburgers, fast food, fun, children, good pricing etc. McDonald's has created an image in the mind of users and thus added value to its brand. Thus, it is very important for marketers to understand the market and bring the product on top by creating a positive image in the minds of consumer. All these promotional branding activities are carried on using the vector logo design on their various products and hoardings. It is said that, "A brand is designed by graphic designers or artists but created by the potential customers and users of the product." Yes it is definitely true but the graphic designers put in a great effort in converting various jpg to vector format and make some awesome designs for the promotion of these brands. All this attempted designs lures the customers and also bring them knowledge which in-turn develops their good attitude towards a particular brand.

Vectorlogo design is a most important step of Branding of any business. Itis a first step towards creating an identity of the business. Logodesign helps in creating brand recognition which adds value andvolume to the business.

Vector logo design can be used on different promotional products (caps,apparels, pens, mug, and hoardings), letters, cards, envelopes,websites and many more. This article focuses on use and importance ofvector logo design on envelopes, letters and cards.

Envelopeis simply a common packaging item. It is designed to carry a card ora letter. Envelopes are made from sheets of paper in the form ofrectangle, square, rhombus etc. Letters can be of various sizes fromA 1 – A -7, Foolscap, royal, imperial, medium, large post, demyetc. Letter heads is another form of Letter which is mainly used forbusiness communication. A Card is a piece of thick paper used forvarious purposes to design a playing card, visiting card, invitationcard.

Lettersand envelopes are used for variety of purpose ranging from businessletters (Offer letter, appointment letter, transfer letter, relievingletter, training completion letter, Probation completion letteretc.), letters of professional communication, employment relatedbusiness letters, recommendation letters, Personal letters and thelist goes on and on. Envelopes can be used for different purpose fromgreetings, business communication etc. The use of letters andenvelopes is ever green in the market and is increasing day by day.Though the medium of communication is changed to online mode, stillofficial communication is also made on the letters.

Onecan easily make the use of vector logo design on letters, letter heads, envelopes and cards. To be in business andattract customers to your business, one can use vector logo designwhich is done by converting bitmap and jpg to vector format. Businesscards having the vector logo design create value in the minds ofpeople and will help them in remembering your business surely.Letters and letter heads will become more special if the envelopescontaining logo is used. It can be made more colorful and add valueto the business. Professional mode of communication is very importantin today’s fast growing era. Here, if we use the letter heads andenvelopes containing the logo design, we surely will create a rightimpression in the minds of users and professional attitude isdisplayed.

Nowtalking about the wedding, which is the most special moment in everyones life. Everything has to be just perfect. So why not the weddingcards or the envelopes?? Any sketch or image can be converted from jpg to vector and can be used to design different wedding cards and envelopes andlet people think on the concept and creativity. It can also be usedon birthday cards and lure people to attend the parties.

Intoday’s scenario, a vector logo design is simply under rated. Butthe true fact is that a logo design helps directly or indirectly inthe growth of the business. A logo design is used for inspiringtrust, loyalty, brand recognition, admiration and superiority. It isa birth mark for a company and thus used to identify organizations. Avector logo design should be treated as an investment rather than acost to the company. This article will help you to understand themeaning of logo design, importance of logo design and what allimportant points one should keep while designing a logo.

Whya logo design is an investment rather than a cost to the company ?

Logodesign is a resourceful investment as it helps to create an identityfor the business and thus, reach out to millions of hearts and mindsof people through a simple design. It says everything about yourbusiness and adds value, credibility and recognition to yourbusiness. Thus, Cost or money should never be an issue or hurdle increating a logo design. The cost would vary upon the company as allthe companies have different niche, culture and needs. So acustomized quote for each individual is very necessary for a vectorlogo design.The cost of the logo design depends on the volume of the business,number of revisions required, presentation of logo concepts, R &D etc.

Whylogo design is necessary for every business ?

Itis very important for any business to attract their customers andretain them. Logo is a powerful tool used to create identity of thebusiness which can be distinguished from the competitors and otherbusiness. Logo also helps in communicating a unique message clearly.The more the attractive logo is for a business, the more people willremember it which adds to brand value, trust and growth of thebusiness.

UsefulTips to remember while creating a Vector logo design:

--->Logo design should be very simple rather than complicated. It shouldbe self explanatory and easily understood by all viewers.

--->One should use vector graphics software to design a logo. Vectorgraphics software like adobe illustrator are used to convert any jpgto vector or any sketch to a vector image. A vector graphics softwareensures visual consistency across multiple sizes as it usesmathematical methods to design a logo. Hence raster graphics softwarelike – Adobe photoshop or bitmap should not be used because itcauses much problem during reproduction.

--->The advantages of jpgto vector graphics for logo design are:Adaption to other media is more easy than a raster image, editing thelogo becomes simpler and it can be scaled to any size with fullquality and clarity.

--->Logodesigning work should be given to professional designers. Don’t goon cheap rates or local designers or amateurs. Invest whole heartedlyand you will see the growth of the business. Return on investmentwould definitely be good and more.

--->Professionaldesigners would help you in creating a unique and memorable logowhich would have more life span as you won’t have to invest againand again in designing another logo. The reproduction of it would besimpler and easier.

--->Don’tgo on trends which leads to cliches but rather go on unique designwhich will stay for life long.

---> Choosea readable and attractive font. Try to use a maximum of two fonts ofdifferent weights which is a standard practice .

--->Avoidimitating or copying designs as it would not favor any one.

Dayby day number of websites are increasing on the World Wide Web.Majority of the images used in website designing are of rastergraphics. You can see the pixels of colors that make up the rastergraphics when you zoom in those pictures. Another type ofrepresentation you see is of the vector graphics. Vector graphics isthat type of representation of images that requires less memory. Theimages of the vector graphics remains the same even if they arescaled.

Vectorgraphics is almost used in every animation software systems and manyarchitectural design softwares. Most of the printers also use vectorgraphics. The images with low resolution or high resolution arec onverted from jpg to vector for printing. The best thing with vector graphics is that you caneasily enlarge them putting in all the details of the original image.This makes vector conversion great for logo designing and otherpromotional designs that needs to be printed at different sizes.Software like Adobe Illustrator is mainly used to make the initialfile of the vector logo design, and then it is ready to put up on thewebsite with its raster version. The logo then appears to be cleanand clear which leaves a full impact on the viewers of the website.

Allthe vector graphic files are small in memory as they need to save theinformation about the points rather than each pixel as in the rastergraphics. Adobe illustrator has many exciting features like the livetrace which allows you to quickly convert the jpg to vector. The livetracing feature can tell you the path and the anchor points of image.You can select those points and edit the image to create yourartwork. For a start-up you can set your hands on variousgeometrical figures.

Nowtalking about the companies, their websites and their success, is allmaintained by regular branding. The vector logo design,website design and other promotional materials must depict yourbusiness in a way that can be easily transferred to the marketingstrategy for that business. A quality vector logo design ignites thebranding attempt of any company. Whether its about the promotionalpens, brochures or the hoardings you only have a negligible amount oftime to catch the attention of your prospects. Relevant graphicdesigning for promotional products develops your business identity.Graphic design creates the attention among the peoples in their firstlook of your marketing materials. It is the most visible thing fromall the communicating tools of the company and leaves a long lastingimpression on your customers.